Every member.
Every face.
Known by name.
The private training system that turns new staff into trusted faces — so your members are greeted, not guessed at, from their very first visit.
Interactive demo
Recognition is the gentlest form of memory — you match rather than generate.
The heart of hospitality
is to be known.
Not just your name — though that's where it starts. Your drink, without asking. Your caddie on Tuesdays. Your guests, by their first names, when they sign in beside you.
That's the difference between a club you visit and a club that feels like home.
It's also the hardest standard to hold. Staff turnover never stops — seasonal hires, student workers, promotions from within. A new face who doesn't know yours, every few months, in perpetuity.
Three modes.
Built on the science of recognition.
The same face passes through all three modes across days and weeks, at the intervals retention research shows are most effective. Ten minutes a day, on any phone, off-shift.
Four names.
One face.
Multiple choice. The face appears. Four names. Pick the right one.
The warm-up — and the entry point for seasonal hires who’ve never met a member. Recognition is the lowest-friction form of memory: you match rather than generate. It builds the first face-name link without overwhelming a new staff member on their first day.
Cards a staffer gets wrong resurface the next morning. The engine tracks every hesitation.
Open recall.
No crutches.
Type the name from scratch. No options. Just the face.
Once recognition is solid, Known removes the multiple-choice scaffold. The staff member sees the face and types the name from memory. Typo-tolerant and hyphenation-tolerant, but it won’t accept "Dr. A." when the member goes by Dr. Alderman.
Harder than Recognize by design. Staff report retention climbs noticeably after ten days in this mode.
Say the name
out loud.
Known listens. The phone transcribes. The closest practice to the moment itself.
The deepest memory trace is the one you speak. Known uses the phone’s microphone to transcribe a spoken name and confirm the match — including the member’s recorded pronunciation for surnames that are easily fumbled.
Practiced in private. Performed in public. This is the moment your bartender turns from the well, sees Mrs. Hansen, and says "good evening, Mrs. Hansen" without thinking.
Three modes. The same face passes through all three over days and weeks, always at the interval memory research says retention is most effective. By the time a member walks through the door, your staff isn't recognizing — they're remembering.
Every review resets the curve.
Passive reading fades in days. Spaced retrieval holds for months. Known schedules reviews at the precise interval memory needs them — never sooner, never later.
Memory is a schedule, not an effort.
A face studied once and filed away is a face you will not know in a week. The forgetting curve is steep and indifferent to how hard you tried.
Known's engine schedules each face's return at the interval memory actually needs — tighter at first, then widening as mastery sets in. Every review reclaims the curve; every reclaim gives the next review a longer runway.
Based on Ebbinghaus (1885) and Cepeda et al. (2006) on the spacing effect.
Staff don't just recognize members.
They anticipate them.
Mrs. Hansen likes her salad without onions. Mr. Chen wants a push cart, not a caddie. The Ramos family celebrates their anniversary every September.
Every member has a hundred small things that make a club feel like theirs.
Known captures all of it, quizzes staff on it, and puts it in their pocket before every shift. Knowings enter the same three-mode spaced-repetition system as faces.
Salad always no onions, dressing on the side. Allergy: walnuts.
Prefers the south bag drop. Back surgery — no lifting his clubs.
Wine preference: anything Loire Valley. Anniversary: September 14.
Every knowing has an author.
Before any knowing is posted, the staff member sees this reminder. Every knowing has authorship attached.
Your name is on every knowing you write. Members can see what's been recorded about them at any time. This transparency is what keeps Known professional.
How knowings workWho uses Known.
Persona voices, composed from early pilot conversations. Full named case studies are released with each club's consent.
Our new hires are confident on day three. That used to take a month.
The board stopped asking about recognition scores. They went up.
I joined in March. Every staff member knew my name by April.
Persona quotes composed for illustration. Named case studies follow each club's data-use approval.
Three tiers.
One setup.
Unlimited staff seats. Annual subscription, member-count-based. Works directly with your member sign-up system — events auto-update, dining reservations sync hourly. Live in under a week.
Club
- Unlimited staff seats — bartenders, servers, pro shop, valets, attendants
- All three modes — Recognize, Recall, Produce
- Knowings system with full authorship & export
- Manager console with tier assignment & analytics
- Direct integration with your member sign-up system
- Events auto-update · dining reservations sync hourly
- Private club URL at known.golf/[slug]
Estate
- Everything in Club, plus:
- Dedicated onboarding manager — on-site training
- Family & guest trees (spouses, children, frequent guests)
- Multi-property support (summer clubs, beach clubs)
- Knowings coaching for managers
- Priority support — response in under 2 hours
Estate+
- Everything in Estate, plus:
- Custom reporting to your Board & House Committees
- Quarterly on-site service-quality reviews
- Integration work with your in-house CRM or POS
- Named executive sponsor from Known
- SLA — 99.9% uptime commitment
60 days. No questions asked.
Every annual subscription comes with a full refund guarantee for sixty days after go-live. If it isn't working for your club, we return every dollar — no paperwork, no friction.
Known is in production at Interlachen Country Club.
Three more clubs join this quarter.